It's the moment we’ve all been waiting for - country pop star Jake Carter being gunged by 40 litres of milk and 5kg of honey. Watch here!
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Carter shot the video for his new single, which is, of course, called Milk and Honey and it’s the lead single from his debut EP, due out early 2024.
The promo was shot at Re Acts productions at Half3 studios in Donegal and speaking about the shoot, Jake, who plays the Academy 2 in Dublin on 3 February, said, "It was one of the funniest video productions I’ve ever been involved in.
"We had 40 litres of milk and 5kg of honey and our aim for the end of the video was basically to just make as much mess as possible which included getting a milk and honey shower, and let’s just say it took me three normal showers before I could get rid of the stickiness."