I believe a great idea means little if it isn’t practical. The first thing I do is market research—understanding the audience is key. If there’s no demand, even the best idea will struggle. Financial viability is another critical step; estimating costs, pricing, and revenue potential helps me see if the numbers add up. But theory isn’t enough—I prefer to prototype and test on a small scale. Real feedback often reveals gaps I hadn’t considered. Flexibility is essential; if an idea needs refining, I adapt. A business idea’s success isn’t just about creativity—it’s about strategic execution.

Here’s how to find out: 1. Check Industry Trends – Ensure your idea aligns with market demand and future growth. 2. Evaluate Competitive Landscape – Identify existing players and uncover gaps you can fill. 3. Test for Practicality – Assess operational challenges and resource requirements. 4. Assess Scalability – Ensure your idea can grow without excessive costs. 5. Validate Demand – Talk to potential customers before fully committing. A great idea is just the start—validation makes it real.

Does it already exist? The airplane and the telephone got invented in different continents almost simultaneously - but it was hard to find that out back then. * Do your research - are there any similar solutions available? * What are the constraints and difficulties for implementation? * What are the risks and concerns someone would have being an early adopter? * What is the addressable market? * Do you have the technical expertise to execute it? If not, where can you find a partner that does? * Prepare a good presentation - you'll need to sell your dream. * From ideation to MVP - what are the costs incurred? Do you have those funds or do you need a VC?

Do your due diligence, but dare to take your dream to the marketplace. So many people‘s dreams have died due to overthinking and many other people have missed their opportunity due to overplanning.