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Last updated on Mar 30, 2025
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You're juggling multiple marketing campaigns. What techniques keep you organized?

What keeps your marketing campaigns on track? Share your go-to techniques for staying organized.

Marketing Marketing

Marketing

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Last updated on Mar 30, 2025
  1. All
  2. Marketing

You're juggling multiple marketing campaigns. What techniques keep you organized?

What keeps your marketing campaigns on track? Share your go-to techniques for staying organized.

Add your perspective
Help others by sharing more (125 characters min.)
19 answers
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    Lenya McGrath

    Brand Marketing Director | Relocating to Boston | Growth Strategy & Content | Omnichannel Campaigns | Integrated Marketing | Consumer & Lifestyle Brands

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    1. Align on the big picture — Nail the core creative idea first; every decision ladders back to it 2. Break it down — Map campaigns into clear phases: concept, production, delivery, launch 3. Make a plan — One campaign deck + one shared timeline = team alignment 4. Use the right tools — Asana/Basecamp (tasks), Figma (creative), Google Drive (assets) 5. Talk regularly — Weekly creative reviews to make fast, confident calls 6. Track what matters — One dashboard for audience data, creative performance, and KPIs — no guesswork

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    Mashhood Naseer

    Country Leader, GROHE Pakistan & Afghanistan @ LIXIL IMEA Emerging Markets Business Leader | Driving Revenue Growth and Business Expansion | Results-Oriented Strategist and Sales Expert

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    To manage multiple marketing campaigns effectively, I rely on a three-pronged approach: project management tools like Asana, Trello and Basecamp to track progress and collaborate with team members; time management skills such as prioritisation, scheduling, and reminders to ensure timely completion of tasks; and campaign organization using calendars, folders, and checklists to maintain a clear overview of each campaign. By combining these techniques with a focus on collaboration, clear communication and regular plan reviews, I'm able to manage multiple campaigns with ease, drive results, and achieve my goals.

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    Fabrício Ferreira

    Software Engineer | Mobile Developer | Mobile Engineer | Flutter | Swift | Kotlin | Android & iOS Mobile Application Development | 6+ Years

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    Absolutely! Staying organized is half the battle when juggling multiple campaigns. 🧩 We rely heavily on project management tools like Trello and Asana to keep everything visible and on schedule. Clear timelines, ownership, and weekly check-ins help us stay aligned and avoid last-minute scrambles. I’ve also found that creating campaign playbooks for repeatable tasks saves tons of time and ensures consistency across teams. What’s one tool or habit you can’t live without when managing multiple projects?

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    Binitha Murali

    Marketing Coordinator | Building Strong Relationships and Driving Growth

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    Marketing campaign management involves coordinating components to achieve business goals, setting clear objectives, targeting audience, crafting a unified message, aligning campaigns with seasonal trends, using project management tools, regular evaluation, and automation for efficient execution.

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    2
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    Nurul H.

    Integrated Media & Digital Strategy Leader | Driving ROI with Data-Driven Brand & Performance Marketing | TV, OOH, Programmatic, E-Commerce & Retail Media | Leadership in $10M+ Budgets & 45% CPM Efficiency

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    Tools help—but clarity wins. I stay organized by anchoring every campaign to one sharp objective and one clear owner. Everything else—timelines, tactics, tools—follows from that.

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    1
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    Márcio Lima, MBA

    MBA in Strategic Marketing Management | Expertise in International Marketing, Luxury Branding, Educational Marketing, Social Media, Media Buyer and Partnerships

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    I stay organized by using project management tools like Trello or Asana to track tasks and timelines. I prioritize clear communication, set weekly goals, and maintain detailed calendars for each campaign. Regular check-ins with the team help align efforts and quickly address any issues.

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    Lenya McGrath

    Brand Marketing Director | Relocating to Boston | Growth Strategy & Content | Omnichannel Campaigns | Integrated Marketing | Consumer & Lifestyle Brands

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    1. Align on the big picture — Nail the core creative idea first; every decision ladders back to it 2. Break it down — Map campaigns into clear phases: concept, production, delivery, launch 3. Make a plan — One campaign deck + one shared timeline = team alignment 4. Use the right tools — Asana/Basecamp (tasks), Figma (creative), Google Drive (assets) 5. Talk regularly — Weekly creative reviews to make fast, confident calls 6. Track what matters — One dashboard for audience data, creative performance, and KPIs — no guesswork

    Like
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    Jennelle McGrath

    CEO at Market Veep | PMA Board Member | Podcast Host | Speaker | 2 x INC 5000| Entreprenuer.com Contributor | Certified Great Place to Work | HubSpot Diamond Partner | I help companies scale their sales and marketing

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    Clear folder naming conventions so everything remains organized across the teams. A great project management tool is a must. In a perfect world, it allows gannt charts, kanban board,s and lists so the team can visualize clearly. In addition sprints so the team can focus on priority and all move together in the same direction. Daily and weekly huddles, depending on the complexity of the projects!

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    Archana Hardikar

    Content Strategy & Development | Communication | Branding | Creative Design | UX

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    Managing multiple marketing campaigns can be overwhelming, but staying organized is key. Use project management tools to track tasks and deadlines, and a content calendar to plan campaigns in advance. Automate repetitive tasks like scheduling posts or sending follow-ups to save time, and prioritize based on urgency and impact. Delegate responsibilities clearly within your team, maintain open communication, and focus on one task at a time to boost productivity. Finally, reflect after each campaign to learn what worked and how to improve for the future.

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    Gor L. Karapetyan

    Helping B2Bs dominate Google rankings | 1K+ businesses scaled through SEO & digital strategies | DM ‘RESULTS’ for a growth audit

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    Chaos kills campaigns. Use a central project management tool, set clear priorities, automate workflows, and hold weekly check-ins. Keep data-driven insights at the core—track, tweak, and optimize. Organization isn’t about doing more; it’s about doing what works, smarter.

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