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Last updated on Dec 17, 2024
  1. All
  2. Sustainability
  3. Corporate Sustainability

Your team is pushing for sustainable practices. How do you get a key stakeholder on board?

To gain support from a key stakeholder for sustainable practices, focus on aligning their goals with the benefits of sustainability. Try these strategies:

  • Highlight financial benefits: Show how sustainability can reduce costs and increase profitability.

  • Present case studies: Share success stories from similar companies that have adopted green practices.

  • Create a detailed plan: Outline clear steps and expected outcomes to make the transition seem manageable.

What other methods have worked for you in persuading stakeholders?

Sustainability Sustainability

Sustainability

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Last updated on Dec 17, 2024
  1. All
  2. Sustainability
  3. Corporate Sustainability

Your team is pushing for sustainable practices. How do you get a key stakeholder on board?

To gain support from a key stakeholder for sustainable practices, focus on aligning their goals with the benefits of sustainability. Try these strategies:

  • Highlight financial benefits: Show how sustainability can reduce costs and increase profitability.

  • Present case studies: Share success stories from similar companies that have adopted green practices.

  • Create a detailed plan: Outline clear steps and expected outcomes to make the transition seem manageable.

What other methods have worked for you in persuading stakeholders?

Add your perspective
Help others by sharing more (125 characters min.)
12 answers
  • Contributor profile photo
    Contributor profile photo
    Sachin Sharma

    ESG Enthusiast | ♻️ ESG & Corporate Sustainability | ♻️ CSR | 🏅 Top Corporate Sustainability Voice | 🏅 Sustainability Consulting | 🌏 Climate Action | ⏳ Lead Generation | Marketing & Sales | Communications Strategist |

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    "Aligning sustainability with stakeholder goals is crucial! Financial benefits, case studies, and a clear plan make green practices more compelling. #Sustainability #StakeholderEngagement #GreenBusiness"

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    4
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    Contributor profile photo
    Olusola Akinsola

    Waste Auditor @ AET Group Inc. | Environmental Services

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    To get a key stakeholder on board with sustainable practices, your team should focus on effective communication, collaboration, and alignment of interests. Understand the stakeholder's perspective by conducting a stakeholder analysis and gathering insights about their interests, concerns, and expectations regarding sustainability. Develop a compelling case that aligns sustainable practices with business objectives. Highlight potential benefits such as cost savings, improved brand image, and enhanced competitiveness. Engage in open dialogue with the stakeholder. Tailor your communication style to their preferences and actively listen to their ideas and concerns. Address any potential objections proactively.

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    2
  • Contributor profile photo
    Contributor profile photo
    Aasim Hameed Khan عاصم حميد خان

    Sustainability I ESG I Decarbonization I CCU+S I Carbon Credit I Carbon Modelling I Climate Change I Circular Economy I Strategic Planning I Asset and Facility Management I Operation and Project Management I Drive Change

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    To gain support from a key stakeholder for sustainable practices, focus on aligning their goals with the tangible benefits of sustainability. Identify their primary motivations, whether it's cost reduction, risk mitigation, regulatory compliance, or brand reputation. Use data to highlight how sustainability drives financial performance, operational efficiency, and market competitiveness. Share case studies of companies that achieved success through sustainable initiatives. Involve the stakeholder early in decision-making, allowing them to co-develop solutions and feel a sense of ownership. Emphasize quick wins to demonstrate immediate value and maintain momentum.

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    2
  • Contributor profile photo
    Contributor profile photo
    CA Poonam Jain

    The Audit Alchemist | Chartered Accountant | Financial Reporting | Audit & Assurance | Controllership | Big 4 | ESG Explorer & AI Enthusiast | CS

    • Report contribution

    To gain stakeholder support for sustainable practices, align their goals with sustainability benefits: -Highlight Financial Benefits:Emphasize cost savings & profitability -Present Case Studies:Share success stories from other organizations -Create Detailed Plan:Outline actionable steps & outcomes for sustainability -Engage in Open Dialogue:Understand stakeholders’ perspectives on sustainability -Emphasize Long-term Benefits:Position sustainability as a strategic investment -Involve Stakeholders Early:Include them in the decision-making process from the start -Showcase Regulatory Compliance:Align practices with regulatory requirements -Leverage Brand Reputation:Discuss how sustainability can enhance brand image -Monitor&Report Progress

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    2
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    Ronny Croymans

    ISO Auditor & Training Specialist | Championing Quality, Environmental, and Safety Compliance through Audits and Education | Health, Safety, and Environment (HSE) Advisor.

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    Excellent strategies! Adding to this, emphasize how sustainability aligns with long-term risk management and compliance with emerging regulations. Use data to show the competitive advantage it brings, such as attracting eco-conscious clients or investors. Framing it as a strategic move rather than just an ethical one often resonates with key stakeholders. Have you found success in linking sustainability to brand reputation or market differentiation?

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    1
  • Contributor profile photo
    Contributor profile photo
    Venkatesh Madugula

    "Lead Trainer | IoT & HVAC Specialist | CRM & Field Service Consultant | Cold Chain Product Developer | Skill Development & Career Coach"

    • Report contribution

    Align sustainability with their priorities. Emphasize financial benefits such as cost reduction and long-term profitability. Share relevant case studies of similar companies successfully adopting green practices. Provide a clear, actionable plan with defined steps and measurable outcomes, demonstrating the ease and benefits of transition. Engaging in open discussions, addressing concerns, and showcasing how sustainability aligns with the company's values and goals can also foster commitment. Have you used any other methods that proved successful in gaining stakeholder support?

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    1
  • Contributor profile photo
    Contributor profile photo
    Rituparna P.

    Intern at UN Climate Change | Research Assistant at CUSB | Ex-CMIE | MA South Asian Studies | MA English and Comparative Literature | NET Qualified Dec '20- May '21 |

    • Report contribution

    To gain a key stakeholder's support for sustainable practices, it's important to present a compelling case that aligns with their priorities and demonstrates clear benefits. By addressing their concerns and showcasing the long-term value of sustainability, you can effectively secure their buy-in. Here's how to approach the conversation: 1. Align sustainability with their key goals (cost savings, risk mitigation, etc.). 2. Highlight cost savings, revenue opportunities, and risk reduction. 3. Share industry examples and quantifiable benefits of sustainability. 4. Address Concerns 5. Propose a Phased Approach 6. Highlight Broader Benefits 7. Involve Stakeholders 8. Link to Company Values and Long-Term Vision

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    1
  • Contributor profile photo
    Contributor profile photo
    Nitin Sharma

    Empowering brands through content creation |Brand promotion | Content writing | Freelance content writing | 900k Content views | Motivational speaker | Public speaker|Seo Content writer|Business manager

    • Report contribution

    To get a key stakeholder on board by defining your plans, how can you handle the project with the support of your proficient teams and showcase your old projects and case studies you have covered with proper details Highlights financial benefits for the client and how your collaboration would impact the given projects under the guidance of clients.

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    1
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    Contributor profile photo
    Gourav Giri

    IIM Shillong PGPEx CO'25 I Past Role-Operation & Maintenance Engineer - Green Venture Ltd (Renewable Power)I PGDC (Power Plant Engineering) National Power Training Institute Faridabad (Ministry of Power, Govt. Of India)

    • Report contribution

    To get a key stakeholder on board, align sustainable practices with their goals, such as cost savings, risk mitigation, or enhanced brand value. Present data-driven evidence and successful case studies that highlight tangible benefits. Involve them early in decision-making to address concerns and incorporate their input. Demonstrate the long-term impact on organizational resilience and market competitiveness, reinforcing the value of sustainability.

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