When stakeholders show indifference to sustainability, it's crucial to make the benefits clear and personal by emphasizing financial advantages like cost savings and ROI, aligning initiatives with their values, and showcasing success stories that resonate with their priorities. Highlighting regulatory risks, competitor actions, and industry trends can create urgency, while engaging them in co-creating solutions fosters ownership. Visualizing long-term impacts through tools like scenario planning, celebrating small wins, and providing accessible education can demystify sustainability and build confidence. Clear communication of measurable outcomes ensures trust and demonstrates the tangible value of sustainable practices.

The key is to show stakeholders that sustainability is not just an ethical or environmental concern but also a smart business strategy that will secure long-term growth, stability, and success. It is of major importance to make sustainability relevant to each stakeholder and to frame it as both a responsibility and an opportunity. Indicatively: - Show how sustainability drives profitability - link it with shareholder value - Link to Regulation and Risk Management - Leverage Data and industry examples

For stakeholder indifference use 1. Legislation. Stick works faster than carrot. 2. Industry associations and the network thereof. Peer pressure works. 3. Chart out stakeholder involvement and circulate to all stakeholders. Fear of missing out works. 4. Appeal to their goodness. May work. Finally don’t really bother about everyone. Not everyone has the same agenda when it comes to Esg. Start making progress and the world will join you.

Be Specific: Replace vague phrases with concrete details about sustainability efforts, such as specific initiatives or measurable impacts. Use Original Language: Embrace creativity and originality in messaging, avoiding overused phrases like "going green" or "better future" that dilute meaning. Explain the Why: Clarify the motivations behind actions to enhance credibility and connection with the audience. Admit Challenges: Acknowledge shortcomings and focus on improvement plans to build trust and authenticity

Involving Stakeholders is the most important part of your ESG agenda. ESG is about achieving end to end #Netzero and other factors from S and G. Across the supply chain. Naturally stakeholders are key to your success. What works is how such an effort will help their business achieve long term profitability and reduce risks. Your Esg flow chart should showcase this reeducation of risk and increase in profit for the long term. Finally board members have an intra-generational outlook. Board members from your stakeholders have a higher propensity to support Esg.

In carbon removal and CCUS, stakeholder indifference often stems from a lack of tangible connection to the mission. Start by showing the personal and business stakes—quantify how issues like regulatory shifts or stranded assets could affect them directly. Share stories of transformative impact, such as how durable carbon storage mitigates real climate risks for future generations. Finally, engage stakeholders with actionable roles—whether it’s co-developing a carbon removal pilot or shaping policy advocacy—so they see themselves as integral to driving change rather than passive observers.

I strongly believe that businesses investing in sustainability will future-proof their business. Showing that it is a smart business decision in the mid-term and long run will help to gain traction for sustainability initiatives. Showing how people can take part in it and be emotionally invested in the change process will help get everyones hearts on board!

Igniting stakeholder passion for sustainability requires demonstrating clear business benefits, sharing success stories, and aligning initiatives with their values and long-term goals.

Sometimes, stakeholder indifference towards sustainability efforts comes from a lack of awareness about the potential impact. What we've seen work really well is presenting an impact report that highlights the results of collective efforts. These reports, often shared by clients during town halls, showcase not just the environmental or social benefits but also how those efforts positively influence key business KPIs like customer loyalty, brand reputation, and even operational efficiency. When stakeholders see tangible outcomes that align with their priorities, it shifts the narrative from 'why should we do this?' to 'how can we do more?' It's all about connecting the dots between sustainability and what matters most to them.

In the changed world that is more inclined towards sustainable development all those stakeholders who are indifferent to accepting the change will ultimately be wiped out. This is the No 1 incentive for them to remain in the game otherwise this world moves on the principle of survival of the fittest.