Analytics are everything. We do real estate development fundraising efforts so it's slightly different. We track source, call time, investor type (individual or institution). Analytics will tell you your conversion rates, where your checks are coming from, timeframe from meeting to check writing. It's important to use a CRM to continue to optimize and use AI in your power. Record every call. Turn everything into analytics. Ask where you can improve, spend 30 minutes every day on your processes.

When online fundraising falls short, data becomes your compass. Analytics show why a campaign isn’t performing, pinpointing drop-offs, weak messaging, or poor donor journeys. By segmenting audiences, optimising donation pages, and A/B testing key elements, you can turn insight into action. Predictive data helps target donors likely to lapse or upgrade, while real-time dashboards let supporters see their impact. Fundraising isn’t just about asking—it’s about understanding & data helps us do both, better. #DataDrivenFundraising #DigitalGiving #NonprofitLeadership #DonorEngagement