Your email deliverability rates have plummeted. How will you bounce back and regain sender credibility?

Here is what I would do . 1. First off, I'll thoroughly audit our email practices—checking content relevance, send frequency, and segment quality. 2. Cleaning our subscriber lists is key, removing inactive addresses to boost engagement. 3. I'll ensure our authentication setups (SPF, DKIM, DMARC) are correctly configured to regain trust with email providers. 4. I'll introduce more targeted, valuable content to drive higher open rates. Finally, closely monitoring feedback loops and promptly addressing any complaints will help rebuild our sender credibility, ultimately lifting our deliverability rates back where they belong.

If you want to continue sending emails, use tools to validate emails before sending anything to them Some examples: 1. Bulk Email Verifiers (For Lists) ZeroBounce NeverBounce Hunter.io BriteVerify 2. API-Based Email Verification (Real-Time Check Before Sending) MailboxValidator Abstract Email Verification API EmailListVerify 3. CRM and Email Marketing Tools with Built-In Verification HubSpot CRM SendGrid Mailgun Email Validation If you've been using tools like MailChimp or ActiveCampaign, consider switching to another tool. A key advantage of these tools is that if your emails are marked as spam, it does not directly impact your email domain. They offer a level of protection to maintain your sender reputation.

Improve list hygiene, remove inactive subscribers, and avoid spam triggers. Use authenticated domains (SPF, DKIM, DMARC) and send engaging, relevant content. Gradually rebuild sender reputation with smaller, high-quality email batches.

A few months ago, my email deliverability tanked—emails landed in spam, engagement dropped, and my sender reputation suffered. I acted fast. First, I cleaned my list, removing inactive subscribers to boost engagement. Then, I fixed my DMARC authentication, which was hurting my credibility. Instead of generic emails, I focused on segmentation and personalization, making content more relevant. I monitored metrics closely, adjusting my strategy in real time. Within weeks, my emails were back in inboxes, and my reputation recovered. The key lesson? Deliverability isn’t just about sending emails—it’s about sending the right emails the right way.

Trim the fat. Remove inactive contacts, verify emails are valid, and segment your list based on behavior. Quality > quantity.

I AM ARISTOS PANTELI – ULTRA ATHLETE 19x 100K steps | 30+ fitness shows | 1.5M+ steps/month 🧼 Clean the list – remove dead weight, focus on real leads 🔧 Fix the tech – SPF, DKIM, DMARC on point 💬 Warm up with value – rebuild trust email by email 📈 Track every metric – bounce, open, click — nothing escapes #InboxDiscipline #RebuildWithForce #UltraPrecision #AristosPanteli

If your email deliverability has crashed, auditing your list is the first step to recovery. Here’s why: ✅ Remove Invalid Emails– Bounces hurt your sender score. Cleaning outdated or fake addresses improves inbox placement. ✅ Identify Inactive Subscribers – Low engagement (no opens/clicks) signals ISPs you’re sending spam. Prune or re-engage them. ✅Segment Engaged Users – Prioritize active subscribers to boost open rates, a key factor in deliverability. ✅ Reduce Spam Complaints– A clean list ensures only interested recipients get emails, lowering abuse reports. ✅ Improve Sender Reputation– ISPs trust senders with high engagement and low bounce rates. A clean list = better deliverability = stronger sender credibility.

To improve email deliverability, clean your email list, use double opt-ins, and ensure proper authentication with SPF, DKIM, and DMARC. Segment your audience for relevant content, avoid spammy tactics, and gradually increase sending volume. Monitor engagement metrics and work with your provider to resolve any technical issues.

If your email deliverability rates have taken a hit, it's time to reassess and recharge your email strategy. First, scrutinize your email list for inactive or fake addresses, and purge them to prevent further damage. Next, revisit your content and ensure it's engaging, relevant, and free from spam triggers. Authenticate your emails with SPF, DKIM, and DMARC to prove your legitimacy to ISPs. Finally, warm up your IP address by gradually increasing email volume and monitoring performance. By taking these steps, you'll be back on track to regaining sender credibility and landing in inboxes where you belong.

1. Authenticate emails – Implement DKIM, SPF, and DMARC to confirm legitimacy and boost trust with email servers. 2. Clean your email list – Remove inactive, invalid, or unengaged addresses to improve list quality 3. Monitor sender reputation – Use tools to track your reputation score & adjust practices accordingly. 4. Avoid spam triggers – Steer clear of excessive links, all-caps, and overly promotional language. 5. Engage with recipients – Focus on high-quality, personalized content to increase open rates. 6. Send consistently – Maintain a steady sending frequency to avoid being flagged as irregular. 7. Segment your audience – Target relevant content to specific groups for better engagement. 8. Review bounce reports – aswell

Fix your subject lines, cut spammy words. Send content that’s clear, useful, and worth opening. The right content gets opened.

🔍Audit for Spam Triggers– Overly salesy language, excessive links, or spammy keywords (e.g., "FREE," "URGENT") can trigger filters. Keep it natural. ✉️ Optimize Subject Lines & Preheaders– Avoid clickbait, misleading claims, or all caps. Be clear and engaging to boost open rates. 📌Balance Text-to-Image Ratio – Too many images (or none) can flag your email. Aim for a 60:40 text-to-image balance. 🔄Test Personalization & Relevance– Generic blasts hurt engagement. Segment your list and tailor content to audience interests. 📉Monitor Engagement Metrics– Low opens/clicks? Adjust content to be more valuable, actionable, and audience-focused.

Make sure your emails are relevant, personalised, and free from spammy words that could trigger filters. Ensure your subject lines are clear and honest, avoiding any misleading claims. Also, check if your emails are well-formatted and have proper images, as poorly structured emails can harm deliverability. It’s important to include a clear unsubscribe option and ensure you're targeting the right audience. Consistently sending high-quality, engaging content will help regain your sender credibility and improve deliverability over time.

My personal fix for this is to prompt AI to assess your email copy and find anything that can get your email flagged for spam and rewrite the email according to its recommendations

Spam filters don’t like shady subject lines or overloaded creatives. We refine messaging to be value-driven, relevant, and reader-friendly less flash, more substance.

If you’re not using SPF, DKIM, and DMARC, you’re inviting trouble. We ensure every domain is authenticated properly, so ISPs know the messages are legitimate.

You’re invisible without proper setup. Add SPF, DKIM, and DMARC—this is non-negotiable if you want to hit inbox instead of spam.

Low engagement = low trust. Focus on sending value-based emails people actually open, click, and interact with consistently, stop spamming with templates.

To regain credibility when your email deliverability rates have plummeted, it's crucial to delve deeply into what has caused your audience to so massively mistrust your brand. Encourage your subscribers to interact with your emails by asking questions and including CTAs (calls-to-action) that prompt a response. Even if only a small fraction of your subscribers respond, you can gain valuable insights into what has made your emails so unappealing and can fix these unattractive elements, thus boosting your open and conversion rate in the long run.

We shift focus to your most active segments, then roll out targeted re-engagement campaigns for the rest. If they’re not engaging, it’s okay to let them go.

You can’t fix what you don’t track. Watch bounce rates, spam complaints, and find out why—or keep wondering why no one replies.

Bounce rates, open rates, complaints these are the pulse of your email health. Ongoing monitoring helps spot issues early before they spiral.

To bounce back : 1. Remove inactive or invalid emails to improve list hygiene. 2. Target engaged subscribers with relevant content to boost open rates. 3. Gradually increase sending volume to rebuild trust with ISPs. 4. Clean up subject lines, reduce image-heavy content, and limit spammy keywords. 5. Address complaints promptly to maintain reputation. Consistency and compliance with best practices will restore deliverability over time.

Deliverability won’t fix itself. Rethink send times, volumes, and segments fast—then test again until trust starts rebuilding.

What worked last quarter may not work now. We test new subject lines, sending times, and segmentation approaches to stay ahead of changing behaviors and algorithms.