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Last updated on Dec 28, 2024
  1. All
  2. Sustainability
  3. Corporate Sustainability

You need external partners to invest in sustainability. How can you motivate them for the long haul?

Building a lasting commitment to sustainability from external partners is crucial for impactful, enduring results. Here’s how to motivate them for the long haul:

  • Communicate the value: Clearly articulate how sustainability benefits both your business and theirs in terms of cost savings and brand reputation.

  • Offer incentives: Provide tangible rewards such as tax benefits, recognition programs, or shared cost savings for meeting sustainability goals.

  • Foster ongoing engagement: Regularly update partners on progress and involve them in sustainability initiatives to keep them invested.

What strategies have worked for you in motivating partners towards sustainability?

Sustainability Sustainability

Sustainability

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Last updated on Dec 28, 2024
  1. All
  2. Sustainability
  3. Corporate Sustainability

You need external partners to invest in sustainability. How can you motivate them for the long haul?

Building a lasting commitment to sustainability from external partners is crucial for impactful, enduring results. Here’s how to motivate them for the long haul:

  • Communicate the value: Clearly articulate how sustainability benefits both your business and theirs in terms of cost savings and brand reputation.

  • Offer incentives: Provide tangible rewards such as tax benefits, recognition programs, or shared cost savings for meeting sustainability goals.

  • Foster ongoing engagement: Regularly update partners on progress and involve them in sustainability initiatives to keep them invested.

What strategies have worked for you in motivating partners towards sustainability?

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Help others by sharing more (125 characters min.)
27 answers
  • Contributor profile photo
    Contributor profile photo
    The Hood And Efits Foundation Limited

    Financial Consulting, Career Development Coaching, Leadership Development, Public Speaking, Property Law, Real Estate, Content Strategy & Technical Writing.

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    📊People want to be involved in issues that concern them. Participation can mean many things, including just having information, but people often want the opportunity to contribute ideas as well. Participation leads to positive attitudes and often innovative ideas. 📊People need to know both why an action is important and how to do it. People are often hesitant to do something that’s unfamiliar, so being able to try new actions out in a small way can be reassuring. Pilot programs are a great low-risk strategy

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    10
  • Contributor profile photo
    Contributor profile photo
    Aasim Hameed Khan عاصم حميد خان

    Sustainability I ESG I Decarbonization I CCU+S I Carbon Credit I Carbon Modelling I Climate Change I Circular Economy I Strategic Planning I Asset and Facility Management I Operation and Project Management I Drive Change

    • Report contribution

    To build lasting commitment to sustainability from external partners, align your initiatives with their values and goals, highlighting measurable impacts and offering clear incentives like cost savings or brand enhancement. Foster trust through transparency, regular communication, and shared success stories, while providing education and tools to empower their actions. Embed sustainability into contracts and KPIs, creating accountability, and cultivate a sense of community through collaborative networks and events. By demonstrating how their efforts contribute to long-term global goals, you can inspire enduring dedication to impactful sustainability initiatives.

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    6
  • Contributor profile photo
    Contributor profile photo
    Amira Fouad

    Sustainability l ESG l Carbon l Green Hydrogen l Clean Energy l Gender Equality l Personal Branding

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    To motivate external partners to invest in sustainability long-term, align initiatives with their business goals, demonstrating how sustainability enhances brand reputation, opens new markets, and ensures regulatory compliance. Highlight successful case studies showing ROI and reduced costs. Emphasize consumer demand for eco-friendly practices, enhancing sales and loyalty. Co-create a tailored sustainability roadmap that addresses specific business challenges and opportunities. Include risk mitigation strategies and consider financial incentives like shared cost models to lower initial investments. This approach showcases the broad benefits and minimizes risks, encouraging lasting commitment to sustainability.

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    5
  • Contributor profile photo
    Contributor profile photo
    Gokul Shekar

    Leading ESG & Climate Change expert driving sustainable business growth. | TEDx Speaker | Public Speaker | Author | Columnist

    • Report contribution

    To motivate external partners for long-term sustainability investments, align their goals with clear economic and social value. Showcase success stories, offer data-backed ROI projections, and emphasize shared benefits like resilience and brand enhancement. Foster ongoing collaboration and transparency to build trust and keep them engaged.

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    5
  • Contributor profile photo
    Contributor profile photo
    Paresh Sheth

    Finance & ESG expert. Board Adviser European Impact Fund & Director CASI New York The worlds largest CSR & Sustainability company* (Ex Principal Officer AIF-2 GIFT City,Ex CEO Investment bank, broking,& family office)

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    Sustainability is all about #cocreation. It’s not an agenda which can be pursued solo. Stakeholder involvement is the key to success especially in your Esg efforts. Hence getting stakeholders to invest (time money energy) is not optional. When you chart out a plan of action for your #NetZero through the scope 1/2/3 automatically stakeholders have to be involved. Their keenness may differ but given the legislation for Esg across the world one does not really have a choice but to get invested in sustainability. As far as benefits are concerned it’s dual 1. Risk mitigation 2. Profitability If you use the above and showcase the same ; you will succeed.

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    4
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    Contributor profile photo
    Rituparna P.

    Intern at UN Climate Change | Research Assistant at CUSB | Ex-CMIE | MA South Asian Studies | MA English and Comparative Literature | NET Qualified Dec '20- May '21 |

    • Report contribution

    1. Showcase Financial Benefits Sustainability leads to long-term savings through resource efficiency and waste reduction, enhancing profitability. 2. Appeal to Consumer Demand Eco-conscious consumers are driving demand for sustainable businesses, creating new growth opportunities. 3. Mitigate Future Risks Sustainable practices help future-proof businesses by addressing potential regulatory changes and climate risks. 4. Foster Innovation Sustainability drives innovation, allowing partners to create unique solutions and stay competitive. 5. Provide Tangible Metrics Regularly report progress on sustainability goals to demonstrate real, measurable impact, building trust and commitment.

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    4
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    Contributor profile photo
    Magali Cicujano

    Synercis: Empowering Sustainable Transformation Through Responsible Technology

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    For external partners interested in contributing, using a simple cost-benefit approach where potential partners understand what they will gain and what they will lose if they do not engage in sustainability efforts is warranted. Rewards can also be concrete – tax advantages, prizes, and profit sharing when goals relating to the environment are met. Integrate partners into the sustainability process, and communicate with them. This makes sure that they stay committed in the long haul. Other ways could be implementing technology in both the measurement of sustainability and the reporting mechanisms to the public.

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    3
  • Contributor profile photo
    Contributor profile photo
    Dror Ofir

    CO-Founder @Bconduct // Manufacturing made simple. Talk's about #ManufactringinVietnam #PCBA #CNC #Aviation#Aircraftsupport

    • Report contribution

    Motivate external partners by highlighting mutual long-term benefits, setting shared sustainability goals, offering incentives, and showcasing successful case studies that emphasize economic and environmental value.

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    2
  • Contributor profile photo
    Contributor profile photo
    Dror Ofir

    CO-Founder @Bconduct // Manufacturing made simple. Talk's about #ManufactringinVietnam #PCBA #CNC #Aviation#Aircraftsupport

    • Report contribution

    Highlight mutual benefits like cost savings, compliance advantages, and brand reputation. Use case studies to demonstrate long-term ROI and emphasize shared goals for a sustainable future.

    Like
    1
  • Contributor profile photo
    Contributor profile photo
    Dan Sherrard-Smith

    CEO | Dragons' Den best ever deal | Founder → Impact Creator: Follow for how to leverage LinkedIn to grow quality leads, income & impact | Founder → MotherTree: moved £1bn into the Green Economy

    • Report contribution

    Align external partners goals with yours. Do this through taking time to understand them, their views and what motivates them. It could include: cost savings access to new markets enhanced reputation. Share success stories and clear ROI metrics to build trust. Ultimately, show them that sustainability isn’t just ethical, it’s smart business.

    Like
    1
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