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Last updated on Mar 28, 2025
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You need to explain complex data engineering to non-tech stakeholders. How do you make it clear?

How do you translate tech jargon for non-techies? Share your strategies and tips.

Data Engineering Data Engineering

Data Engineering

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Last updated on Mar 28, 2025
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You need to explain complex data engineering to non-tech stakeholders. How do you make it clear?

How do you translate tech jargon for non-techies? Share your strategies and tips.

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Help others by sharing more (125 characters min.)
3 answers
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    Nebojsha Antic 🌟

    🌟 Business Intelligence Developer | 🌐 Certified Google Professional Cloud Architect and Data Engineer | Microsoft 📊 AI Engineer, Fabric Analytics Engineer, Azure Administrator, Data Scientist

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    🧠Use analogies from everyday life to explain abstract concepts clearly 📊Visualize pipelines with simple diagrams—flowcharts beat code every time 💬Avoid jargon—translate terms like “ETL” into “moving and cleaning data” 🎯Link every explanation to a business goal to make it relevant 📖Use storytelling to show how data flows help decision-making 🔁Repeat key points using consistent terms for retention 👥Ask for feedback to ensure clarity and adjust your language accordingly

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    Luciano Vilete

    Data Engineer | ETL | Python | SQL | GCP | AWS

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    First of all, its important to understand our audience background and expertise. Using good analogies can contribute to a better understanding of the work of data engineering.

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    Marcel Dybalski

    Data & Analytics Engineer 🔵 Business Intelligence Architect 🔵 Certified GCP Professional Cloud Architect, GCP Professional Data Engineer & Power BI Associate

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    Explaining data engineering to non-tech stakeholders is like translating a chef’s kitchen to hungry diners. They don’t need to know how the oven’s calibrated, they care that the meal is delicious, safe, and served fast. Skip the jargon (like “sous vide” or “ETL”) and describe the experience: “We prep ingredients (data) so they’re fresh, avoid cross-contamination (errors), and get dishes to your table (reports) before the rush.” Clarity isn’t dumbing it down, it’s framing tech as the kitchen, not the recipe.

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