Lead Generation Foundations
With Dina Shapiro
Liked by 457 users
Duration: 30m
Skill level: Beginner
Released: 1/16/2024
Course details
You can’t build a business without customers, and lead generation is the proven way to grow your customer base and your business. In this course, Dina Shapiro
teaches you the essentials of lead generation. Dina explains the framework for identifying lead generation objectives and strategies, takes you through attracting prospects, and covers how to convert prospects into qualified leads–and eventually, into customers. Learn how to attract leads with blogs, keywords, and social media publishing; how to qualify leads by optimizing your website and call-to-action; and how to convert qualified leads to customers with a database, lead scoring, and personalization.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Jaya Tiwary
Jaya Tiwary
Dedicated and empathetic sales professional with over 4 years of experience in delivering exceptional service and resolving customer issues…
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Christine Robinson
Christine Robinson
Business Development Representative @ RE:WORK TRAINING | Lead Generation & Prospecting Customer-Centric Tech Sales
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
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