🧐 Do you work on a Growth team? Check out this framework from LinkedIn Sr. Design Manager, Paolo Ertreo, to learn how to identify gaps in your product's funnel.
If you work on a Growth team focused on your product's funnel or are building out a web funnel from zero, this 👇 framework may help. Having a shared verbiage and understanding of the funnel stages and their objectives is helpful for being on the same page as a team. Furthermore, being aware of these stages and their objectives can help you identify gaps in your current funnel. How? Put your funnel to the test, and for each stage ask yourself if it is satisfying the biz/user objective shown in the framework. If not, you have a good pointer for your next set of experiments! #growth #funnel #acquisition #design #framework #experiments