A sustainable alternative to Black Friday, Green Friday (Nov 24) encourages consumers to embrace "ethical and mindful shopping" by buying either from sustainable, ethical and local brands or by not buying anything at all.

JANDO

Founded by Julie and Owen Mc Loughlin, JANDO are renowned for their acclaimed range of fine art prints that uniquely capture Ireland's favourite locations and landmark architecture in their vibrant and unique pop art style. The brand is 100% Irish, and they source all materials from local suppliers on the isle of Ireland. JANDO is a carbon-neutral company dedicated to a more sustainable future.

reuzi.ie

Owned and operated by Pat Kane, a Brazillian woman now based in Dublin with her husband and two sons, reuzi is Ireland's one-stop shop for eco-friendly products to use at home and on the go. Determined to help shoppers swap 'dirty disposables' for durable products, the store focuses on selling objects that are compostable, recyclable or reusable so as to avoid adding to the landfill.

Incredible Socks

An Irish brand revolutionising socks with style, sustainability and positive social impact at the fore. Each sale they make gives back to charity partners Bombay Teen Challenge, Jigsaw and Focus Ireland. The company is Irish-owned and operated, and everything from packaging, shipping, fulfillment, graphic design and web design is Irish.

Faerly

Founded by James and Eoin in Co. Kildare, while surrounded chickens and their pet cat, Faerly is home to a considered collection of everyday items from small Irish makers and eco-conscious brands. They have ethical every day items such as eco-friendly cleaning agents, sanitary products and oral dental products as well as gorgeous gift boxes jam packed with Irish good ranging from soaps and candles to skincare and haircare.

Jiminy.ie

Jiminy is a homegrown business on a mission to make 'eco' the new normal for toys - by making eco toys easier to get, and by advocating for change in the global toy industry. Eco toys are made in Europe to minimise their transport carbon footprint and are made of natural or recycled materials such as wood, innovative bio-plastics (made from plants), cardboard, paper, or safe recycled plastic.

Kopper Kreation

Kopper Kreation is an industrial homewares brand that uses reclaimed and recycled materials to create unique and eye-catching homewares. Emmet Bosonnet is the creator and founder who uses raw materials such as copper, steel and brass and finds alternative uses for items that tend to be disregarded or sent to a recycling centre or landfill.

Nunaïa

Nunaïa is an award-winning sustainable skincare brand to nurture and restore skin and soul. Ethical and conscious skincare, certified organic and vegan. Nunaïa skincare products have been designed to nourish, restore and renew your skin and your overall well-being and inner balance.

Whipped

Sisters Masindi and Denga Phiriga co-founded their natural, sustainable, vegan and cruelty free skincare line with an aim to nourish and care for all skin types. Aptly named Whipped, this handmade butter is whipped up from natural ingredients so as to avoid any harsh chemicals that could irritate the skin.