How can you create a pitch deck that gets investors excited?

Um pitch deck excepcional equilibra informação e emoção, transformando uma ideia de negócio em uma oportunidade irresistível para investidores. A apresentação deve contar uma história convincente que demonstre o problema, sua solução única e o potencial de crescimento exponencial.

A great pitch deck isn’t about drowning investors or donors in data—it’s about telling a story that makes them believe. Keep it simple, clear, and laser-focused on the problem you’re solving and why your solution is the game-changer. Show traction, prove scalability, and highlight the team that’s going to execute. Investors and donors don’t just bet on ideas—they bet on people who outwork and outthink the competition. Be bold, be real, and most of all, make them feel the fear of missing out.

En lugar de decir "investigamos a nuestros inversores", presenta un perfil detallado de tu "Inversor Ideal". No solo demografía, sino sus motivaciones profundas, sus dolores de cabeza actuales en el mercado, sus aspiraciones de crecimiento y sus valores de inversión.

Um pitch deck eficaz deve contar uma história envolvente, ser claro e mostrar o potencial do negócio. Comece com impacto, destacando um problema real e relevante. Apresente sua solução de forma simples e diferenciada. Demonstre que há um mercado grande e escalável. Explique seu modelo de receita e tração, mostrando números concretos. Destaque a equipe e sua capacidade de execução. Mostre o roadmap e como o investimento será usado. Finalize com um pedido claro ao investidor. Um pitch bem estruturado não apenas convence, mas constrói confiança e abre portas para novas oportunidades.

Conocer a tu audiencia es de lo mas importante. Mi consejo es personalizar tu plataforma de lanzamiento para tomar las expectativas de cada tipo de inversor. Entender sus intereses, ya sea impacto social o rentabilidad, hará que tu propuesta sea mucho más atractiva y relevante.

If your pitch deck were a movie, would it be exciting or make people fall asleep? Investors don’t want to see a bunch of lifeless numbers. They want to feel that your idea is worth it. So, show the problem, create a story, and make them think: ‘I need to invest in this now!

The secret to a pitch deck that excites investors isn't just good design—it's storytelling with strategic data. After helping 1200+ founders raise $20M-$30M, I've learned investors need to see three things: First, market validation that proves your solution solves a real problem. Second, traction metrics that show momentum (even if small). Third, a clear path to returns with realistic financial projections. The most overlooked element? Your "why." Investors fund founders with conviction and resilience. Keep it concise: 10-12 slides maximum. Each should deliver one key message that builds on the previous slide. Remember, your deck isn't the destination—it's your ticket to the meeting.

I always tell founders that knowing their audience is non-negotiable when it comes to pitch decks. Investors aren’t a one-size-fits-all group—angels, VCs, and corporate partners all have different expectations and priorities. Before building the deck, I make sure they do their homework to understand who they’re pitching to and what matters most to them. Whether it’s social impact, scalability, or financial returns, tailoring the message makes all the difference.

Understand who you’re pitching—angel, VC, or corporate. Tailor your message to their goals, values, and pain. Relevance builds trust, and trust opens doors. Guessing does the opposite.

The best pitch decks are those that facilitate a conversation...not give a presentation. Use it to facilitate a tennis match of sorts. This approach builds trust and the relationship for the long-term.

No es solo un conjunto de planos técnicos, es una narrativa arquitectónica que visualiza el futuro. Cada sección está diseñada para activar los gatillos mentales que impulsan las decisiones de inversión: la visión de un mercado transformado, la exclusividad de ser parte de los cimientos, la solidez validada por expertos, y la promesa de un crecimiento significativo.

In general all the best decks we review are the ones that get directly to the action. You don't need 20 slides to show you're awesome. Investors spend like seconds on each slide, so make them count. Eye-catching design and clean visuals. Don't try to reinvent the wheel. The classics work for most of startups, show the problem, market, solution, team, traction... But my best advice would be to include "aha moments". Make investors think "Damn, that actually makes sense".

Contar una historia es clave para conectar emocionalmente con los inversores. No se trata solo de datos, sino de transmitir la visión y el impacto de tu startup. Usa un gancho que llame la atención y mantén un Speech clara que resalte el problema, la solución y el potencial de crecimiento.

If your pitch deck were a movie, would it be exciting or make people fall asleep? Investors don’t want to see a bunch of lifeless numbers. They want to feel that your idea is worth it. So, show the problem, create a story, and make them think: ‘I need to invest in this now!

To create an investor pitch deck that excites, start by telling a compelling story. Begin with a clear problem that needs solving, then introduce your solution and how it stands out in the market. Highlight your product's potential impact, backed by data or customer feedback. Show the team’s expertise and vision, followed by a solid go-to-market strategy and financial projections. Conclude with a strong call to action, making investors feel confident in your potential for growth and success. Keep it concise, visually engaging, and focused on value.

I always emphasize that a pitch deck should tell a story, not just list facts and figures. Storytelling is crucial to grab attention and make investors care, but it’s not just about emotions—it’s about building a narrative that’s data-driven and backed by solid insights. I make sure the story is grounded in real numbers, clear validation, and market potential.

Facts sell, but stories stick. Hook with emotion, lead with purpose. Show the problem, your solution, and why it matters. Make investors feel the journey—not just read the slides.

Utiliza un esquema visual minimalista de tu plataforma, resaltando los puntos clave de valor para el inversor como "áreas de alto rendimiento"

Mi consejo es evitar sobrecargar de tu plataforma de lanzamiento. Usa un lenguaje claro y directo para transmitir lo esencial en pocas diapositivas. El objetivo es generar curiosidad e invitar a una conversación más profunda, no responderlo todo de inmediato.

I can’t stress enough how important it is to keep a pitch deck simple and to the point. It’s not a business plan—it’s a teaser to spark interest and start a conversation. Recently, I received a 68-slide pre-seed pitch deck, and it was overwhelming to say the least. Investors don’t have time to sift through that much detail. I always recommend sticking to 10-15 slides with clear, direct language and visuals that get the message across without unnecessary clutter.

Your deck isn’t a data dump. It’s a teaser. Cut the fluff, kill the jargon. Use clean slides, sharp points, strong visuals. Say just enough to spark curiosity—and land that next meeting.

Design matters—a lot. A pitch deck isn’t just about what you say, but how it looks. I always make sure the design reflects professionalism and brand identity, using clean layouts, consistent colors, and high-quality visuals. It’s all about balancing aesthetics with clarity—too much text or clutter kills the impact. I see so many decks where the design actually distracts from the message, and that’s a missed opportunity. A well-designed deck shows attention to detail and leaves a strong impression on investors.

Tu presentación visual debe ser impecable, profesional y atractiva. Utiliza un diseño coherente, imágenes de alta calidad, gráficos claros y una navegación intuitiva.

Considero que el artículo cubre todos los puntos a tener en cuenta, algo adicional que agregaría es que hablaras como si le estuvieras conversando a un amigo, contándole la historia, lo anterior porque si por alguna razón pierdes la información que tienes como base, solo recuerda que no te estás inventando nada.

Demuestra que te has preparado exhaustivamente y que estás abierto al feedback. Menciona tus sesiones de práctica, las preguntas anticipadas y cómo has refinado tu presentación en base a ellas.

A pitch deck is never truly finished—it’s a dynamic tool that needs constant refinement. I always tell founders to practice pitching out loud, ideally with a timer and a slide clicker, to get comfortable with the flow. Testing it with different audiences—mentors, peers, or even potential customers—helps spot weak points and collect feedback. Incorporate that feedback to improve both the content and delivery. The goal is to sound confident and clear while making every slide count.

Criar um pitch deck que deixe os investidores animados envolve seguir um modelo claro e persuasivo, com objetividade, storytelling envolvente e dados concretos. A estrutura ideal para um bom pitch deck deve conter: (i) proposta de valor; (ii) demonstração de problemas enfrentados pelo mercado alvo e quais as soluções identificadas; (iii) dimensionamento do mercado potencial e de oportunidades; (iv) descrição do modelo de negócios, tecnologia e produto proposto; (v) estratégia de crescimento, com análise de concorrência e de KPIs; (vi) identificação do time de execução e (vii) projeções financeiras, com estimativas de "valuation", de montante desejado de captação e destinação de recursos.

Here are a few more key parameters you should consider in building an effective deck * Mark your competition for your investors to understand how you stand out in the market? * Your ask, nobody will invest without knowing what you require in detail * Numbers are your deal closers. Always include market valuation, financial projections, revenue model, unit economics and RoI estimates. * Have a strong vision statement. Having one that says "end world hunger" is not a string vision statement as its way too vague. A crisp, solid and concise vision statement is what attracts an investor into giving you money!

Más allá de los números y las métricas, los inversores buscan proyectos con un propósito claro y un potencial de impacto significativo. Lo que más debes considerar es cómo tu plataforma se alinea con una visión más amplia y cómo los inversores pueden ser parte de la construcción de algo trascendente.