Introduction to LinkedIn Premium Business subscription

Last updated: 3 days ago

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LinkedIn Premium Business subscription supports professionals looking to grow their business, expand their network, and connect with influential individuals in their industry. It offers a suite of features designed to enhance your professional presence and facilitate meaningful business interactions. 

Key features and benefits

Build your brand and credibility 

With LinkedIn Premium Business, you can showcase your expertise and distinguish yourself from others in your industry through various customizable options: 

  • Custom Button: Drive visitors to a website of your choice with a prominently featured custom button on your profile. 
  • Featured Profile Content: Pin key details to the top of your profile to highlight your credibility to potential clients, business partners, or leads. 
  • AI Profile Writing Assistant: Receive personalized suggestions for your profile to ensure it stands out from others in your industry. 

Here's a tip

On average, Premium Business users receive 13x more profile views, increasing visibility and opportunities.

Expand your network 

Finding and reaching the right talent, customers, and service providers becomes effortless with LinkedIn Premium Business. The subscription offers several features to help you connect with the right people: 

  • Who's viewed your profile: Access trends and insights for the past 365 days to identify interested prospects, with the ability to browse profiles anonymously. 
  • InMail Messages: Send up to 15 InMail messages per month to prospective clients and connections outside your network.  
  • Unlimited search: Unlike free accounts, Premium Business allows you to search for people, companies, and more without any limitations, enabling faster connections with the right individuals. 

Here's a tip

InMail is 4.6x more effective than a cold email.

Stay informed and competitive 

Staying ahead in the business world requires up-to-date knowledge and insights. LinkedIn Premium Business provides tools to help you track trends, leverage competitive insights, and access expert-led content: 

  • AI-Powered coaching with LinkedIn Learning: Develop the necessary skills to thrive in the evolving work environment with real-time content recommendations. 
  • Company insights: Conduct research and competitive analysis with data and insights on relevant companies in your industry.

LinkedIn Premium Business Subscription is designed to elevate your professional journey by enhancing your network, showcasing your brand, and keeping you informed of industry trends. By leveraging its powerful features, you can achieve greater business success and build valuable connections that drive your career forward.

Note: Eligible LinkedIn members can try LinkedIn Premium for free. If you've used a free premium trial before, you won't be eligible for another free trial for at least the next 12 months. 

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